Part of the Beringea U.K. portfolio, CreativeX is an AI-powered creative analytics platform used by global brands to measure the efficiency, consistency and impact of marketing and advertising content. Anastasia Leng founded the SaaS company in 2015, and its technology has helped thousands of marketers truly understand their creative content.
CreativeX uses a variety of technologies to analyze creative assets and express its insights into the performance and brand compliance of these assets through data. Data is then passed back to the companies for them to tailor and improve their creative content. The platform has helped leading global brands such as Google, Facebook, Nestle, and PepsiCo measure their visual marketing assets.
Beringea actively seeks to back female founders and address the fact that only 9% of equity funding in the UK goes to female-led businesses – Anastasia Leng reflects the growing cohort of female founders that we invest in. She started her first entrepreneurial venture, Hatch, following a five-year stint at Google where she worked on nearly every adtech and analytics. Anastasia launched CreativeX in 2015 and to date, she has fundraised close to $30m for her business.