Floyd is an ecommerce furniture brand that designs and manufactures high-quality pieces at an attainable price point for mobile city dwellers. The company is committed to creating lasting pieces that can be easily reassembled, preventing the all-too-common practice of buying inexpensive furniture only to then dispose of it when moving into a new home. Beringea U.S. invested in Floyd in 2018, as part of a $5.6 million Series A round aimed at helping the company expand its existing product line, scale its marketing, and grow its team.
Founded in 2013 in Detroit, co-founders Kyle Hoff and Alex O’Dell launched with the concept of a single product, the Floyd Leg. It allowed anyone to turn any flat surface into a 16" high table. It quickly became a hit and in their first year, the company delivered the Floyd Leg to customers in over 30 countries. This product has served as inspiration for everything designed after.
All products ship directly to consumers’ doorsteps within days and without any fees. No tools are ever required for assembly, and each piece can be taken apart with ease. The furniture is designed to be timeless and is built in American factories from high-quality materials, translating into a beautiful design at an attainable price.
In 2015, the company launched The Floyd Bed Frame, and since then, it has become one of the most instantly recognizable frames for purchase online. Today, the company’s products include shelves, mattress, tables, media console, storage, sofa, and chaise lounge. In 2019, the brand partnered with West Elm, expanding its retail presence.