Lightricks supports creators by providing tools and services, now including Popular Pays' online platform for creator-driven, agile advertising campaigns and brand collaboration
Lightricks, a growing platform for content creators and developers of the world’s leading photo and video editing tools such as Videoleap, Facetune2, Facetune Video, and Photoleap, announced its acquisition of Beringea U.S. portfolio company Popular Pays, the industry-leading software company that allows creators to easily connect with brands and collaborate on advertising campaigns.Beringea U.S. first invested in Chicago-based Popular Pays in 2018.
This announcement is a first step in Lightricks' strategy to become a single resource for creators and brands alike, bringing together advanced tools and monetization opportunities for creators and providing brands access to the largest community of content creators across the globe. The combination of Lightricks' creator suite and Popular Pays' robust tools for connecting, collaborating, and tracking partnerships between brands and creators will set the standard for the next generation of the creator economy.
About Popular Pays
Popular Pays enables a more agile approach to advertising. Brands and agencies use their network of creators to produce content for any channel, leverage their software to streamline and scale their work and tap their customer service professionals to guide their brand's strategy. Popular Pays allows brands to be faster, more flexible, and efficiently deliver on their campaign goals by activating influencers for brand awareness, leveraging creator content to populate owned or paid channels, or using creators to test and learn on new platforms.www.popularpays.com
Fresh from a $130 million Series D round, a new partnership with the D'Amelio family, and the launch of LinkInBio, Lightricks is the leading platform to enable creators of all skill levels to bring their creative vision to audiences of all sizes. Lightricks is helping creators monetize their content while creatively engaging with fans. With the Popular Pays acquisition, Lightricks brings tens of millions of creators a direct connection to world-class brands from within its portfolio of apps. Similarly, Lightricks will offer brands access to a wide pool of creators who can provide top-tier, user-friendly content that corresponds with a brand's values.www.lightricks.com