Beringea U.S., the transatlantic venture capital investor, has led a $12.9 million Series A financing round in 

, a recommerce software and service provider. The company intends to use the newly invested capital to enhance its solution and accelerate the growth of its recommerce network.

Rush ReCommerce has developed an end-to-end solution for home goods ecommerce returns and excess products. Most returns, especially bulky items, end up stuck in warehouses or may be disposed of due to high shipping and processing costs. With Rush ReCommerce’s solution, products are returned directly to Rush’s network and processed with specialized software that evaluates products for greater recovery. The company is pioneering resale of open box home goods online, through its flagship marketplace 

Rush ReCommerce has processed over 225,000 products with a retail value of $60 million and has helped save over 5 million pounds of products from landfills. With its multi-faceted approach to tackle this ever-growing problem, the company's mission is to turn the negative aspects of returns into positives for retailers, suppliers, customers, and the environment. Rush ReCommerce is currently working with 150 manufacturers and brands to handle their online return volume.

Rush ReCommerce CEO and Co-Founder Doug Nielsen has spent the majority of his career in home furnishings ecommerce: “Online returns are a huge problem for ecommerce players. The returns create dents in the sellers' customer experience and profits. We are working to pound out those dents. We’re excited to partner with like-minded investors who recognize this growing problem and are committed to helping support our mission.”

“The market needs addressed by Rush ReCommerce’s solutions will only grow as the ecommerce model displaces brick-and-mortar shopping for even large home goods purchases,” said William Blake III, Rush ReCommerce board director and partner at Beringea. “By bringing bulky products that would otherwise end up in a landfill back into the circular economy, Rush ReCommerce is a platform for brands to profitably meet sustainability goals.”

Beringea U.S. leads $12.9 million series A funding round in Rush ReCommerce

Funding partners include Beringea, Cushman & Wakefield & Fifth Wall

, the company setting the global standard for technology in the built world through education and certification via WiredScore and SmartScore, has today announced it has raised US$15M in Series B funding.

Led by Beringea UK, WiredScore is also partnering with key participation from notable strategic and venture fund investors including Cushman & Wakefield, Crow Holdings, and Taronga Ventures, in addition to core returning investors Fifth Wall, Bessemer Venture Partners and Jona Capital.

This round brings WiredScore’s total funds raised to date to US$28M. Capital from this round in particular will be aimed at further accelerating WiredScore’s vision of becoming recognised and trusted as the leading voice for tech in the built world.

William Newton, President and MD, WiredScore, commented: “In recent years, the real estate industry has been well and truly put through its paces. Confronted with macro economic, political and societal change, the world must place a new emphasis on how we interact with our buildings and the role they play in our future.

“For the industry to rise to these challenges we must put technology at the heart of our strategies. But not technology for technology’s sake, instead by focusing on the outcomes that technologies can drive for the users of real estate. Only then will we have a lasting impact.

“I am delighted that our new investors will allow us to accelerate our plans to further empower the built world and those who live, work and connect in it, enabling us to bring connected, smart real estate to one billion people in the next decade.”

The news follows a year of aggressive expansion for WiredScore, both domestically and internationally. Most notably, the company has expanded into 13 new countries, boosting its presence across Northern and Central Eastern Europe as well as debuting in APAC with the opening of its Singapore office. Most recently, WiredScore launched its Accredited Professionals Program within the UK and North America with companies including CBRE, C&W, JLL, Lendlease as well as Savills. The program, which equips individuals with the skills needed to best advise their clients on delivering profound, world-class connectivity and smart tech, currently boasts in excess of 650 professionals from over 275 companies.

Over the next 24 months, WiredScore plans to expand its geographic footprint across North America and APAC as part of its mission of making the world’s buildings smart and better connected.

Eyal Malinger, Partner at Beringea, commented: “WiredScore has firmly established itself as a leader in the real estate industry for prioritizing and enhancing a tech-enabled approach. There is a current, very real problem facing the sector: developers, consultants, and real estate owners are desperate to make buildings smart, well connected and competitive, but there are few common frameworks for evaluating these attributes which is hampering innovation globally.

“WiredScore solves this dilemma by providing globally recognized standards, giving landlords, developers and tenants clear direction on how to deliver and operate in buildings that place technology at their heart.”

“We are excited to be a part of this journey with WiredScore and to have our people join the Accredited Professionals Program, which enables Cushman & Wakefield to provide world-class services to our clients by drawing on global best practices for in-building technology,” said Oliver Skagerlind, Global Head of Client & Business Solutions at Cushman & Wakefield. “Through this relationship, we can support our employees and clients in staying on the cutting edge of advancements in technology that are transforming real estate. We look forward to expanding on our success in Europe to offer the program to Cushman & Wakefield colleagues around the world.”

WiredScore is empowering people and spaces through tech, setting the global standard for tech in the built world via certification and education. Since its inception in early 2013, over 800m square feet of commercial and residential space has committed to WiredScore certification, impacting 8 million people across 27 countries.

WiredScore closes $15m Series B round

As investment in creative and data analytics rises, CreativeX secures $25M to help marketers measure their content against four indicators of long-term brand growth: creative quality, brand consistency, compliance, and representation.

 - provider of an industry-first creative data platform to the world’s leading brands - has today announced $25 million in funding from Guggenheim Investments, on behalf of certain clients, with participation from Beringea, the Brandtech group, and Conviction.

The creative element of marketing is known to have the largest influence on sales uplift (47%, 

) but how it works is the least understood part of the marketing mix. Whilst CMOs have realized their creative work needs to do more as an effectiveness lever (

) they are missing a confident and effective way to centrally measure, scale, and improve creative work.

The reasons why are complex: 84% of marketing content is visual (and increasing with the rise of new platforms like TikTok), there is cross-industry internal complexity within marketing organizations, and an incredibly high volume of content being created across multiple platforms, brands, markets and languages.

CreativeX provides a new and unique data source to leading brands such as Nestle, Facebook, PepsiCo and others to measure the creative element of marketing against global excellence goals, with products and workflows from CreativeX to implement change at scale.

CreativeX offers a creative data platform that automatically analyzes all of a brand's in-flight and pre-flight image and video content to determine how that content stacks up relative to industry best practices - as well as the brand's own creative criteria for success.

Using this data, CreativeX gives marketers a customizable global view into everything ranging from creative quality to the representation of people in their ads, providing a measurable framework for tracking and achieving creative excellence as content production continues to rise.

Started in 2015, CreativeX technology is now used by 30+ of the world's largest advertisers, powering creative decision making across 5,000+ brands, 1,000+ agencies, and across 130+ markets. Today’s funding announcement marks an important milestone in accelerating the marketing and advertising sector’s ability to know how their creative drives brand growth.

Anastasia Leng, Founder and CEO, said: “Marketers are waking up and recognizing their creative for what it is: a major untapped competitive advantage to drive media efficiencies and long-term brand growth. CMOs are responding to the overwhelming research surrounding the impact of creative by launching Centers of Creative Excellence and rebuilding their insights and production capabilities to scale content production in a data-backed way.”

“CreativeX is committed to solving the industry's most complex problem – how to optimize the creative element to build effective marketing,” said Evan Cummins of Guggenheim Investments. "We are excited to support CreativeX as it shapes the fast-evolving space of data-empowered creative excellence.”

Anastasia Leng, concluded: “This funding round, by far the largest in CreativeX history, is a testament to the impact our technology can have on the advertising industry, not only by reducing the $10B+ of wasted spend on creative that’s not set up to succeed, but also by bringing a layer of data to help marketers make creative more accessible, more representative, and better for long-term brand growth.”

CreativeX raises $25m Series B as CMOs shift focus to creative excellence

$5.2 million investment will further help scale the platform and tackle the increasing demand for 3D content


CGHero, a platform enabling companies, brands, studios and content producers to collaborate with teams of the world’s leading CGI, 3D, VFX and AR/VR talent, has announced a $5.2 million investment led by Beringea.

The funds will be used to further scale the platform as the need for 3D content and specialist talent continues to grow with the introduction of the Metaverse. As companies race to establish themselves alongside Meta, formerly known as Facebook, there is an increasing need for content to populate these experiences. To date, the platform has been responsible for delivering content across 1,000 productions for companies including Netflix, Disney, Epic Games, SEGA, NHS, BBC, Valvoline, LG and Unilever.

Eyal Malinger of Beringea commented: “CGHero sits at the intersection of two fundamental trends shaping the global economy: the rise of the metaverse and the future of work. As we see the widespread adoption of AR and VR, demand for 3D content – and the specialist talent required to develop it – will increase dramatically.”

Jonathan Lloyd, CEO of CGHero, said: “It is exciting to bring together incredible teams from around the world to create next-generation immersive content and experiences. The scale of projects we are seeing is unprecedented, and entire worlds of content are needed. Our growing team will enable us to support more clients and build on our platform capabilities to meet the demand.”

Jonathan has been in the computer graphics industry for over 15 years in senior management roles and was the former VP of Strategic Development and Product Development at TurboSquid, the world’s leading 3D marketplace.

In order to scale up its capacity to deliver these projects, CGHero has announced that the investment funds will also be used to significantly expand its Manchester-based team with plans to further expand its operations into the US later this year. The company is currently recruiting for multiple roles across marketing, sales, development, product and operations, including positions as CFO, Senior QA Engineer and Associate Producer.

 for available positions. The investment pitch deck can be exclusively found at 

CGHero raises $5.2m investment led by Beringea

Financing to fuel continued growth in pharmaceutical and clinical diagnostic markets

, an artificial intelligence (AI)-driven genomics company, based in Ann Arbor, Mich., announced the completion of a $20 million Series B financing round. The funds will expand the company’s commercial operations and the development of its genomic data hub, which serves genetic testing labs, hospitals, pharmaceutical and biopharma companies. Genomenon leverages AI to organize the world’s genomic knowledge and put it at the fingertips of doctors and clinicians to diagnose patients with rare and genetic disease and cancer, and researchers to help create precision medicine targeted at molecular drivers of disease.

“Coming on the heels of a successful 2021 where the company once again more than doubled its revenue and customer base, Genomenon will use the new funds to grow its commercial team to reach new customers around the world,” said Mike Klein, Genomenon CEO. “Our AI-driven technology enables genomic insights to support clinicians in patient diagnosis and scientists developing precision medicines.”

Genomenon’s Mastermind Genomic Search Engine is used by more than 1,000 genetic testing labs and hospitals worldwide to provide clinical insight into the scientific literature on genomic data. Its Prodigy Genomic Landscapes are used by top Pharma and biopharma companies to gain a profound understanding of the genetic drivers and clinical attributes of any genetic disease, from rare diseases to cancer. These datasets enable Pharma to accelerate target discovery, identify genetic biomarkers for clinical trial stratification, and develop companion diagnostics for regulatory approval.

“As proliferation of sequencing drives exponential growth in the new frontier of genomic informed precision medicine, Genomenon’s AI driven technology platform is the ideal solution to bring life changing therapies to patients while enabling Pharma to more efficiently discover and develop new targeted therapies,” said Michael Gross, managing director at Beringea. “We are excited to partner with Genomenon’s world-class management team to continue to drive industry wide adoption of this transformational platform.”

A comprehensive understanding of genomics is essential to advancing precision medicine, and Genomenon uniquely meets that need in ways that have led to quick adoption in the market. The company makes the Mastermind Genomic Search Engine freely available to a broad range of scientists, academics, and clinicians. Its user base of nearly 20,000 extends to more than 140 countries.

Beringea U.S. Leads $20 million Series B Round in Genomenon, Inc.

Extended Series B funding round includes successful $3.5m crowdfunding round backed by hosts, guests, and fans of Plum Guide


Plum Guide has announced that it has extended its Series B funding round to raise a total of $31m. The investment, which builds on a $9m cash injection led by Beringea late last year, strengthens the company’s position to capitalise on the ‘revenge travel’ boom. The round also incorporates $3.5m raised through a successful crowdfunding campaign on Crowdcube, which enabled Plum Guide’s fans, guests, and hosts to invest in its future growth.

The investment will allow Plum Guide to accelerate its growth as it creates the definitive list of the world’s most extraordinary holiday homes. Plum Guide’s distinctive vision, to create a world-class trust mark for travel, has been core to the company’s success to date which sees it outranking all competitors as the most recommended homestay company.

Plum Guide finds and awards the best homes in each market through a unique combination of data, technology and expert ‘home critics’. By offering a curated alternative to mass-market booking platforms and selecting only the top 3% of properties in any destination, the company attracts a mature, urban, affluent consumer segment who expect an exceptional experience every time.

This latest funding round signals the start of the travel boom with global travellers shunning hotels in favour of alternative and more personal accommodation with British holiday makers planning to spend £800 more on a holiday this year compared to 2021.

Founder and CEO Doron Meyassed said: "With British consumers spending more in 2022 than in previous years, there is no room for error and so we strive to set that global standard for quality in the travel sector that has previously been lacking. We are catering to discerning global travellers who simply expect the best; they want unique properties in exciting destinations for a homestay in comfort and style and this investment will allow us to scale up to meet that demand."

Karen McCormick, Chief Investment Officer at Beringea, commented: "As consumers start making up for lost time, there is going to be vast demand for exceptional, reliable travel experiences. The entrepreneurial experience of Doron and his remarkable team has ensured that the pandemic has simply driven the company from strength to strength, and its impressive performance as lockdowns have eased demonstrates that Plum Guide is a business strongly positioned to harness the ‘revenge’ travel boom."

Plum Guide, with YouGov conducted a survey of 4,000 British and American holiday makes. The study investigated holidaymakers’ dependence on reviews; revealing that 1 in 3 of Britons refuse to book a holiday without reading online reviews, despite 21% of Britons having been seriously let down by a holiday because of them.

Investors back Plum Guide with $31m as CEO heralds ‘revenge travel’ boom

Papier has, on average, doubled in size every year since launch making it the largest and fastest growing stationery start-up globally

, the direct-to-consumer brand at the forefront of the $200B global stationery market, has announced it has secured $50 million in Series C funding. The investment will be used to drive international expansion, with a particular focus on the US, which already accounts for over 30% of revenue, in addition to growing its range of products.

The fundraise was led by the Paris-based firm Singular and was accompanied by DMG Ventures, the backers of Cazoo and Zoopla, Lansdowne Partners and Kathaka, which brings Papier’s total investment to date to $65M. Existing investors Felix Capital (Peanut, Farfetch and Deliveroo) and Beringea also participated in the round.

Nahu Ghebremichael, Partner at Singular, will be joining the board at Papier, bringing her expertise in scaling consumer businesses – having worked with the likes of Deliveroo, Target and eBay – and advising the business’s next stage of growth as it bridges both UK and US territories.

Nahu Ghebremichael, says, "Taymoor and the Papier team have completely reinvented stationery for today’s consumer. They’ve taken the traditional charm, sophistication, and personalised touch of the offline paper world, and merged it with a seamless, tech-driven consumer experience and production process. I’ve been so impressed with the team’s vision, ambition, and consumer-first values. We at Singular are thrilled to partner with Papier on taking this world-class brand to even greater heights."

Taymoor Atighetchi, CEO and Founder of Papier, adds, "I'm incredibly excited about the next big chapter in our journey to build a global category-defining brand and thrilled to welcome Singular as a partner in this journey alongside DMGV, Kathaka and existing investors Felix and Beringea. With this new round of capital, Papier can take a big bold step forward in our ambition to be a global brand and double down in our investment in the US market."

Since its launch in 2015 by founder, Taymoor Atighetchi, Papier has scaled significantly year-on-year as customers seek high-quality, exceptionally designed stationery produced in a sustainable way. Papier witnessed a huge rise in demand for stationery over the last few years, fuelled by a shift in consumers embracing analogue practises such as journaling and card-sending in pursuit of improved wellness and enriched connectivity. This, paired with a shift in increased home working and the rise of the "home office" during the pandemic, led to Papier’s revenue growing >150% over the past two years.

Papier will be using the investment to tap into the vast US stationery market – US sales already account for more than 30% of the brand’s total revenue and are on course to reach 40% in 2022. To serve the growing US customer base, Papier will be adding additional printing capacity in the market to enable faster delivery, as well as opening its first US office, in SoHo, New York, where it will build a local team with roles across brand, marketing and operations, taking the global team to over 100. This international focus will go hand-in-hand with Papier expanding its product offering beyond its notably loved stationery products into writing and desk accessories.

Sustainability has always been deeply rooted in the business’ mission and will continue to be at the forefront of the business’s mission going forwards. Papier’s on-demand production model means that the business manufactures only what the customer wants instead of holding lots of stock. All Papier products use papers that are sourced from sustainable forests and are FSC certified, meaning that by choosing Papier, customers are making a more sustainable choice and growing global forestry.

Since its inception, Papier has quickly established itself as a household name in the UK by curating eclectic in-house designs and category-defining collaborations, which account for 50% of Papier’s sales. Papier’s collaborators include the V&A, Mother of Pearl, Temperley London, Rosie Assoulin, Headspace and Matilda Goad to name a few.

Millennials are Papier’s biggest customer demographic accounting for 53% of active customers but Gen Z customers are Papier’s fastest-growing audience as they utilise the brand’s stationery products to find balance in their digitally-native lives. Papier has an engaged and brand loyal community with an NPS of over 75% and 90% of customers identifying Papier as "a brand for people like them."

Papier secures $50m Series C funding to fuel international expansion

Investment in data platform for start-up intelligence supported by existing investors Knight Venture Capital and Shoe Investments

Dealroom, a global provider of data and intelligence on startups and tech ecosystems, has raised €6m in its Series A. The funding round was led by Beringea, the transatlantic venture capital firm, with participation from existing investors Knight Venture Capital and Shoe Investments.

Founded in Amsterdam in 2013, Dealroom works with many of the world's most prominent investors, entrepreneurs, and government organisations to provide transparency, analysis, and insights on venture capital activity. By providing data transparency and an intelligence layer at the heart of tech ecosystems globally, Dealroom seeks to accelerate entrepreneurship and innovation for governments, corporates, VCs, and founders.

Today, the majority of top-tier investors actively investing in EMEA use Dealroom’s API, software and research, to identify the most promising startups from the moment they are conceived. However, Dealroom is not simply a data provider to venture capital investors; in fact, its greatest revenue source is its growing number of clients in the public sector.

Governments are increasingly recognising the power of startups as a job growth engine – in Silicon Valley 68% of all workers are employed by venture-backed companies, a Dealroom analysis shows. For the entire US that figure is 24%, while the rest of the world lies in the low single (or decimal) digits.

Since Dealroom completed its seed round two years ago, the number of public bodies connected to Dealroom’s API has quadrupled, now standing at 50, across five continents. These organisations use Dealroom’s tools to measure and grow their ecosystems via custom dashboards, and the market’s most extensive API.

In the past two years, the Dealroom team has tripled to about 75 people across more than 30 nationalities. The fresh capital will be used to accelerate global roll-out, invest in data, and double down on its mission to create the single source of truth for tech ecosystems in the entrepreneurial age.

Maria Wagner, Investment Director at Beringea, commented: “Our interest in Dealroom was first sparked by our love for the product. As the European tech ecosystem increases in size and complexity, investors, innovators, and policy makers need smart data and insights, which is what we found on Dealroom. Having connected with Yoram, we were able to get to know the business remotely during the pandemic and lead this fundraising round. We’re looking forward to working alongside this exceptional team to reach their goals.”

Dealroom raises €6 million Series A round led by Beringea

Beringea U.K. leads investment into learning and development platform founded by Rajeeb Dey MBE

, the SaaS-enabled marketplace for workplace learning and development, has secured $10m in its Series A led by Beringea, the transatlantic venture capital firm. The funding will accelerate the international growth of the preferred learning and development platform for many of Europe’s leading tech companies, including Hellofresh, King, and GoCardless.

Notable participants in the round included new investors Digital Horizon Ventures, BY Venture Partners, GO Ventures, and prolific marketplace venture fund FJ Labs, alongside existing investors Frontline Ventures, Triple Point, London Co-Investment Fund and UFI Ventures. Learnerbly also secured the backing of influential angel investors including Zach Coelius (Coelius Capital), Leonard Picardo (second employee at Deliveroo), Neil Ryland (CRO of Peakon), Renaud Visage (Co-Founder and CTO of Eventbrite), and Stephan Thoma (former Global Head of Learning at Google).

Learnerbly was founded in London in 2017 by Rajeeb Dey MBE, whose previous success in scaling Enternships – a portal connecting students and graduates with work placements in start-ups and fast-growth businesses – led to his recognition as the youngest recipient of the Queen’s Award for Enterprise Promotion in 2013.

Learnerbly’s online marketplace guides and supports employees to access the most relevant resources covering a breadth of topic areas for first-time leaders through to engineers, marketers, finance and sales. They provide access to books, podcasts, conferences, courses, coaching and more from over 250 leading providers including Blinkist, Masterclass, Pluralsight, and General Assembly. This provides its clients, such as WeTransfer, Curve, and Busuu, with a platform that upskills, unlocks potential, and inspires a culture of growth in tech-focused businesses.

The global workplace learning industry is 

 and within many organisations has traditionally been delivered top-down, with businesses often viewing it simply as a compliance-driven necessity. The turbulence of the pandemic and the shift to distributed working has also placed far more scrutiny on how employers can invest in the growth of employees. 

 found that 83 percent of employees think companies should help with career progression, yet 44 percent don’t currently have access to talent acceleration programmes from their employers.

Learnerbly addresses this demand, providing employees with the tools to drive their growth and development and enabling employers to invest in the future success of their talent. This is a vital solution for upskilling to meet the demands of the changing workplace, while also being a talent attraction, engagement and retention strategy to remain competitive in the digital economy. Today, Learnerbly is used by thousands of employees in 100+ organisations across more than 50 countries.

This round of funding will enable Learnerbly to strengthen its product development, scale its distributed workforce of more than 60 employees, and harness global demand for its services, particularly in the USA. It will be supported by Beringea, whose transatlantic footprint has provided many of its portfolio companies with valuable insights and intelligence for expansion in America.

Rajeeb Dey MBE, Founder and CEO of Learnerbly, commented: “An increasingly competitive hiring market and the rise of the ‘great resignation’ mean employers worldwide are concerned about how they recruit and retain top talent. The 

 (L&D) has, therefore, never been greater.

“And yet, many HR teams struggle to keep up with the breadth of content and pace of change required for L&D in the digital economy. At Learnerbly, we tackle these challenges head on. Our platform provides employees with the tools to discover exceptional content from more than 250 providers and tailor their own learning plans.

“This means employers – particularly scale-ups that don’t have vast in-house L&D functions – can easily offer access to best-in-class learning without ever needing to create their own content, manage relationships with multiple content providers, or take what we would deem a ‘one-size-fits-

’ approach to L&D. This clearly works: employers see a 

 in learning when using Learnerbly, saving clients vital time and money.”

Maria Wagner, Investment Director at Beringea, commented: “With the hybrid work environment, employers are under pressure to offer new ways of learning for their employees and ensure they are engaged and retained. At the same time, HR departments are struggling with the proliferation of learning providers and managing multiple suppliers. Learnerbly offers a curated solution that serves both the needs of the employees and of HR departments in this new environment. We were impressed with Raj and the team, and we are excited to join them on their journey.”

Learnerbly secures $10m Series A from Beringea UK to empower employees globally to upskill and unlock potential

DeepStream’s digital workspace for procurement professionals allows businesses to handle all their ‘Request For Anything’ (RFP/ RFI/ RFQs etc.) processes in one place, making supply chains more sustainable as a result

, the cloud-based procurement platform that allows buyers and suppliers to communicate seamlessly, has raised £5.2M in Series A funding.

Transatlantic venture capital firm Beringea led the round, with participation from 

Founded in London in 2016, DeepStream will use the funding to continue providing a best-in-class RFx platform for businesses such as Maersk, Britishvolt and Xos Trucks, while also expanding into complementary use cases in order to truly facilitate 

The financing will also be used to further develop AI applications, such as DeepStream’s supplier recommendations engine which (similar to Spotify or Netflix algorithms) presents buyers with compatible suppliers based on criteria such as cost, efficiency or, crucially, Environmental, Social, and Governance (ESG). Buyers on DeepStream can make their supply chains significantly greener by discovering, evaluating and choosing suppliers who share their sustainable aims.

Currently employing a team of 15 technology experts, DeepStream helps over 3,500 companies across cleantech, renewable energy, logistics, gigafactories, green steel, electric vehicles, and construction industries. The technology dramatically increases procurement efficiency and limits human error. Users go from sourcing information to signing contracts within one secure digital workspace, migrating all communication (proposals, document exchanges, price quotations, clarifications, evaluations and bids) into one collaborative, auditable and secure cloud application. This leads to better human decision-making, higher process automation, reduced cost of interaction, and robust governable auditability.

Jack Macfarlane, DeepStream Founder and CEO, comments: “For too long, procurement has been an opaque practice conducted on outdated technologies like email and ERP systems. We want to bring true visibility to the supply chain, so companies can analyse, compare, and understand the suppliers they use, because only with this kind of transparency can procurement become fully auditable and sustainable.

“Our business is currently experiencing 800% year-on-year customer growth. This new financial support will only accelerate that, as we double our headcount and continue to innovate for our customers and work towards our vision of DeepStream being the go-to medium for all information exchanges between businesses in contracting with one another.”

Carrie Babcock, Investment Manager at Beringea, who joins the DeepStream board, comments, “We know supply chains are buckling, which necessitates greater adoption of technologies that can help drive efficiency gains. Rather than settle for clunky UI formats or overly prescriptive workflows, customers we spoke to raved about DeepStream’s ease of use, flexibility, delivery and service. They’ve got a really tenacious, creative team we’re excited to back.”

According to PYMNTS, U.S. businesses lose $600 billion yearly due to inaccurate or missing data when making procurement decisions.

The procurement industry is still largely dependent on outdated ways of working (such as email, and even pen and paper) which are inefficient and conducive to human error. When using email, vital details are easily lost and retrieving information can be difficult and time-consuming. On top of this, 

 that the average professional spends 28% of the workday reading and answering email, equating to 2.6 hours and 120 messages per day.

DeepStream eliminates these challenges by replacing the email inbox with an intuitive and user-friendly platform. DeepStream is the only digital solution for RFx designed to replace email altogether as a communications medium, enabling users to spend less of their time on monotonous admin-intense work which can be automated with digital technology including AI. According to internal data, DeepStream frees up an average of two hours a day per procurement user when compared to email.

DeepStream, the AI-driven platform transforming how buyers and suppliers communicate, raises £5.2M Series A

Akadeum Life Sciences plans to expand commercialization of proprietary biological separation platform

, today announced the closing of its oversubscribed $17.5 million Series B financing round, including an initial investment by Beringea U.S. Proceeds from the financing will be used to advance global commercialization for Akadeum’s proprietary microbubble-based separation platform, with applications spanning life science research, including cell therapy and diagnostics. The company will also advance efforts to develop new business-to-business partnerships and expand R&D and new product development.

Using its proprietary microbubble-based technology to easily float target cells, nucleic acids and other biological targets to the top of a sample, Akadeum’s next-generation platform allows for virtually any biological entity to be captured. Akadeum’s technology solves long-standing problems in separation processes, including volume and throughput restrictions, exceeding the performance, system cost, and scalability of current technologies.

“This funding brings new momentum to our effort to deploy our technology platform to empower new scientific discoveries, improve diagnostic sensitivity, and increase access to novel cell therapies,” said Brandon H. McNaughton, PhD, Akadeum’s President and CEO. “The success of this financing is another indication of the growing interest in the applications of the Akadeum platform technology,” added McNaughton.

“We’re excited to partner with Akadeum and about the possibilities Akadeum’s cell separation technology represents across life science applications” said John Bonhard, vice president at Beringea. “The accelerated pace of separations which Akadeum clients can realize from this faster, more cost-effective process could lead to a faster path to cures and treatments around the world.”

Beringea U.S. invests in Akadeum Life Sciences, Inc. as part of a $17.5 million Series B financing round 

Funding round led by Beringea with participation from existing investors Talis Capital, Hearst Ventures and Latitude (LocalGlobe)

Plum Guide today announces that it has secured a $9 million cash injection in a funding round led by Beringea, the transatlantic venture capital firm, with participation from existing investors Talis Capital, Hearst Ventures and Latitude. The funding will accelerate Plum Guide’s rapid climb towards boasting the definitive list of the world’s best vacation homes; now with properties in over 500 destinations across 29 countries.

Building on this significant backing from leading institutional investors, Plum Guide is offering its community of hosts, guests and fans a chance to participate in this round via a crowdfunding campaign with Crowdcube. The crowdfund invites those who have a passion for travel and who expect perfection from their homestays to join world-class institutional investors excited by Plum Guide’s distinctive vision; to create a world-class trust mark for travel.

The overnight stay market globally is estimated to be worth $1.2tn. But booking the perfect stay can feel like a lottery, with 15m+ homes online to choose from and customer reviews — often misleading or untruthful — as the only guide.

Plum Guide finds and awards the best homes in each market through a unique combination of data, technology and expert ‘home critics’. This alternative approach to separating the good from the great — ‘the Science behind the Perfect Stay’ — has been perfected over the past five years since launching in 2016. The brand is now the world's most recommended homestay company, attracting a total of $57million in investment since launch.

By offering a curated alternative to mass-market booking platforms and selecting only the top 3% of properties in any destination, the company has achieved industry-leading NPS scores, attracting a mature, urban, affluent consumer segment who expect an exceptional experience every time.

Growth pre-Covid was impressive, at 3x YoY. More impressive still is how the business is outpacing international travel recovery in a post-Covid world. In August, sales were at 90% of pre-pandemic levels, whilst international travel was only 26% recovered.

This latest funding round signals the anticipated travel boom in 2022 and beyond, amongst global travellers who are shunning hotels in favour of alternative and more personal accommodation.

Founder and CEO Doron Meyassed says: “We’re proud to have built a brand that guests love, with industry-leading NPS due to our unique approach to curation at scale. Plum Guide is the new global standard for quality in the travel sector. The Plum Guide Award is to travel what the Michelin Star is to food, and what the New York Times Bestseller List is to books.

We are catering to discerning global travellers who simply expect the best. They want unique properties in exciting destinations for a homestay in comfort and style.”

Karen McCormick, Chief Investment Officer at Beringea, commented: “As consumers start making up for lost time, there is going to be vast demand for exceptional, reliable travel experiences. The entrepreneurial experience of Doron and his remarkable team has ensured that the pandemic has simply driven the company from strength to strength, and its impressive performance as lockdowns have eased demonstrates that Plum Guide is a business strongly positioned to harness the ‘revenge’ travel boom.”

Zihao Xu from Octopus Ventures commented: “After almost two years of being cooped up at home, people are desperate to get out again. As international travel bounces back following COVID there will likely be a flight to quality. Holiday travel will no longer be taken for granted, and I suspect people will be less willing to put up with the risk of booking accommodation that ends up being dismal and ruining their precious time away. Plum Guide is perfectly placed in this environment. Customers have always loved Plum’s service (as shown by its industry leading NPS), and over the last 18 months Doron and the team have shown top class resilience in weathering the storm and improving both the service and the business fundamentals yet further. We have worked with the Plum Guide team for almost four years and are more excited than ever about the future of this special company.”

Plum Guide outpaces international travel recovery and announces $9 million investment

Beringea backs online home décor brand to provide stylish hardware at affordable prices

Beringea, the transatlantic venture capital firm, has led a £2m investment into 

, a direct-to-consumer home décor brand whose stylish hardware products have tapped into the boom in DIY and renovation projects among millennial and Gen Z consumers.

Plank Hardware was founded in London in 2019 by Tom Revill and Annie Aveyard. The husband-and-wife duo identified an opportunity to provide high-quality, design-led products that could enable aspiring DIY enthusiasts to create beautiful home renovations on a modest budget. Its products today span handles, hooks, knobs, and rails that provide the perfect finishing touch to DIY projects and inspire creativity in the home.

There has been a significant uptick in demand for home improvement projects in the past two years, particularly due to the shift towards remote working. Research found more than 50 per cent of the UK population had embarked on home improvement projects since March 2020, while 36 per cent of those surveyed felt they would continue to focus on renovation projects as we emerge from the pandemic.

For millennial and Gen Z consumers, traditional bricks-and-mortar hardware retailers have lacked a direct-to-consumer experience that brings together high-quality, on-trend products with the creativity showcased on platforms such as Instagram and Pinterest. Plank Hardware offers these consumers an opportunity to become their own interior designer, accessing stylish hardware that provides a creative flourish to renovation projects.

The husband-and-wife founders bring together entrepreneurial experience, operational expertise, and a passion for creative home projects. Tom is an e-commerce specialist who developed the first products for Plank Hardware through recycling planks of wood into creative home décor, while Annie is an experienced operator who was previously Head of Finance at Swoon, the online retailer of furniture and home accessories.

The business has been bootstrapped, and its growth has been driven by organic demand for home décor hardware. This round of funding will be used to support the expansion of the team, which operates from a base in Leyton, East London, investments in product design and technology, and sales and marketing,

Annie Aveyard, Co-Founder at Plank Hardware, commented: “We are really excited to work with Beringea on this opportunity to scale as a global design led brand in this exciting category”

Tom Revill, Co-Founder at Plank Hardware, commented: “Taking this business from Planks of wood to a funded scale up has been a brilliant journey and I can’t wait to see what the next chapter holds for us.”

Emma Biasiolo, Investment Manager at Beringea, commented: “Annie and Tom have tapped into a clear demand for stylish, on-trend design at an affordable price point, and they are rapidly establishing Plank Hardware as the go-to brand for home décor hardware. Beringea has backed the significant potential of the founders, and the growing opportunity in DIY and home renovations.”

Plank Hardware secures £2m Series A to tap into millennial DIY boom

LITTA – the on-demand, ethical, waste removal tech platform – enables consumers and businesses to organise a waste collection in a few clicks, digitally revolutionising the market

, a rapidly growing online platform for rubbish removals and waste collection.

LITTA was founded in London in 2017 by Aaron Georgiou, later being joined by Alexie Crassas, and Chris Yiannopoulos. LITTA provides a digital, cost-effective, on-demand platform for ethical bulky waste removal. LITTA’s online platform places jobs with approved suppliers and provides a speedy,  seamless, and transparent user experience in an industry that has lacked digital solutions.


The process for disposing of cumbersome rubbish and waste has traditionally been painstaking, with few digital options and a lack of information on sustainability and environmental impact. Spotting the challenges facing consumers, businesses, and suppliers, LITTA has developed a platform that makes the process of waste disposal far easier. For customers, rubbish can be immediately removed through an affordable, sustainable service, while environmentally-conscious suppliers can easily access the substantial demand for waste removal from consumers and businesses. 


LITTA tackles the substantial and growing problem of fly-tipping in the UK. At a time when the country has committed to ambitious sustainability and net zero targets, there are more than 1m incidents of fly-tipping annually in the UK and waste crime cost the taxpayer more than £1bn in 2020. In contrast, 96 per cent of items cleared through LITTA are diverted from landfill.

LITTA will be using the investment to expand its footprint throughout the UK, building upon the recent launch of its presence in Birmingham, Manchester, and Glasgow. The funding will also be used to continue to develop the technology behind the LITTA platform, expand its services for commercial waste disposal, and prepare the business for international growth.


Beringea has backed several businesses driving environmental impact and sustainability including Luxury Promise, a resale platform for luxury goods enabling the rise of the circular economy, and Social Value Portal, a platform for monitoring and improving social value and ESG. Beringea has also spearheaded the launch of ESG_VC, an initiative by the venture capital industry to provide entrepreneurs with the tools to improve ESG performance.


Aaron Georgiou, CEO and Co-Founder of LITTA, commented: “LITTA has digitised a notoriously archaic, poorly serviced market. By leveraging our technology platform, which is underpinned by AI, we are able to leverage capacity in the market to fulfil customer bookings, aggregating a highly fragmented market. Our technology allows us to work with trusted suppliers to service customers professionally and efficiently, introducing the on-demand service that millennials expect today.

“Our rapid growth is testament to the hard work of the LITTA team and our service partners, landing us the number one spot on Trustpilot across all our categories. We are excited to have partnered with Beringea, and we believe their experience in scaling high growth businesses will drive our ambition to become the go-to platform for bulky waste collection in the UK and internationally.”

Luke Edis, Investment Manager at Beringea, commented: “The LITTA team have built a much-needed solution to the clunky, outdated and painful process of rubbish removal. Beringea’s investment is testament to the urgent need to provide consumers and businesses with a digital platform for waste collection, the demand amongst suppliers for an online channel for reaching customers, and the exceptional traction that LITTA has shown as a result.”

LITTA secures £2m Seed led by Beringea to tackle UK’s £1bn waste problem

Funding will be used to scale production of plasma thrusters for small satellites

Beringea, a global private equity firm providing growth capital to high-potential businesses, invested in a $20 million Series B investment round in Michigan-based 

, a leading supplier of high-performance Hall-effect propulsion systems for small satellites. This new funding will allow Orbion to scale up production of plasma thrusters.

“We strongly believe that it is crucial that the thruster is built by thruster experts — not simply manufacturers who are following instructions to replicate devices that they don’t understand,” said Brad King, CEO and co-founder of Orbion. “By building our own products we also avoid having a third-party in the cost structure and can be more responsive to our customers since contract manufacturers can induce delays in order schedules if they are busy building other things,” he added. Orbion is now operating its own thruster factory, said King, “but the Series B capital allows us to enter the next phase of factory buildout.”

“Proliferation of small satellites is expected to continue at an exponential rate in the coming years, powering advanced applications across industries” said Michael Gross, managing director of Beringea. “With a world-renowned team in Hall-effect propulsion systems and industry leading technology, design, testing and manufacturing capabilities, Orbion is positioned to become the industry leader in electric propulsion for small satellites. We’re excited to help Dr. King and his team in Northern Michigan meet the global market demand with their best-in-class portfolio of solutions.”




Orbion Space Technology develops revolutionary propulsion systems that allow small satellites to achieve more in space environments, including the first-ever Hall-effect plasma thruster designed expressly for mass production. Orbion not only designs and develops these systems, but also innovates novel techniques and processes for mass-manufacture to meet the rising demands of NewSpace customers. The team brings a wealth of expertise across areas such as plasma thrusters, space electronics, orbital mechanics, manufacturing, and space business.

Orbion Space Technology raises $20 million in Series B funding

Pioneering data analytics firm to invest in technology development and expand into new markets

, the data analytics company which designs new technology and methodologies to identify and mitigate online harms, today announced that it has raised $7 million in Series A funding from Beringea, the transatlantic venture capital firm, and UK-based Mercia.

The internet is increasingly used to propagate harm, including in the preparation of terrorist acts and the proliferation of child sexual abuse content, hate speech and the abuse of women in public life. Meanwhile, disinformation threatens democratic consensus and public trust in the media is at an all-time low. Yet the vast majority of US adults believe the internet to be mostly a good thing for both themselves and for society.

It is Moonshot’s mission to end online harms and provide vulnerable people with positive, supportive messages and services. Founded in London in 2015 by Vidhya Ramalingam and Ross Frenett, it was originally focused on countering violent extremism and terrorisim. It now designs technologies and methodologies to reach people both engaging in and affected by a range of online harms, including disinformation, human trafficking, gender-based violence and child sexual exploitation and abuse.

Moonshot has delivered threat monitoring and analysis, digital campaigns, tailored interventions, and a range of other services in over 57 countries and 33 languages, for governments, tech companies, and international organizations. Moonshot’s clients include the Department of Homeland Security, USAID, the US Department of State, the UK Home Office, and companies such as Facebook and Google.

Vidhya Ramalingam is Founder and CEO of Moonshot. Vidhya is recognized internationally for her role leading global responses to extremism and terrorism. Following the 2011 attacks in Norway, she was appointed to lead the European Union’s first inter-governmental initiative on far-right terrorism and extremism, initiated by the Governments of Sweden, Norway, Denmark, Finland, and the Netherlands, and launched by the EU Commissioner for Home Affairs. She regularly advises Big Tech and Heads of State on tackling white supremacy online, including recently the Prime Ministers of New Zealand and Norway. She has testified before the U.S. Congress on the global threat posed by far-right terrorism. In 2020, she was named an Obama Leader by the Obama Foundation, and has advised the Biden-Harris administration on countering white supremacist terrorism.

Ross Frenett is Founder and CEO of Moonshot. Throughout his career, Ross Frenett has worked to bring technology to bear on the issue of violent extremism. He pioneered an entirely new approach to combating violent extremism - online interventions - and has overseen pilot testing of experimental methodologies to deliver content to vulnerable individuals online. Ross previously served as Director of the Against Violent Extremism (AVE) network, a global network of former extremists, defectors and survivors of violent extremism seeded by Google Ideas. In this role, Ross supervised the setup and expansion of this program, working with hundreds of former extremists across the globe to advance efforts to deradicalize and disengage individuals at-risk of violent extremism. In June 2020, Ross was appointed the co-leader of the Communication & Narratives Working Group of the EU Radicalisation Awareness Network (RAN).

Moonshot recently safeguarded millions of internet users across the United States seeking to access extremist and conspiracy theory content in the run up to the US election and through the January 6th insurrection. It has also recently partnered with tech companies such as Facebook and Google to safeguard users seeking to access hate and extremist content on their platforms.

Moonshot, which recently opened an office in Washington, DC, will use the funding to drive international expansion, further develop its tech stack and expand operations to allow it to counter harms such disinformation and organized crime. Moonshot will additionally develop its product to provide solutions in the corporate security space. Richard Fenning, former CEO of Control Risks joins Moonshot’s board as chair, along with Karen McCormick from Beringea and Jason Warren from Mercia.

Karen McCormick, Chief Investment Officer at Beringea, commented: “It is not often that you meet a founding team that has advised heads of state alongside Facebook and Google: in Vidhya and Ross, we are working with entrepreneurs that provide world-leading perspectives on the global trends shaping the future of online threats. As Moonshot scales its presence in Washington D.C., Beringea will be working closely with the team to leverage our transatlantic footprint and build an international success story together.”

Richard Fenning, former CEO of Control Risks, commented: “This investment marks a key moment for both Moonshot and the fight against online harm. The coming years will see incredible opportunities to deploy technology and expertise to do enormous good in this area. It is rare to find a company where the commitment to the cause is so tightly aligned with the ambition to grow and succeed. I am thrilled to be joining such a remarkable team of people.”

Jason Warren, Investment Director at Mercia, commented: “Misinformation and online extremism are complex issues without an easy answer, yet tackling this new breed of online threats has never been more important. We were impressed from day one by Moonshot’s unique blend of subject matter expertise and technical understanding, and are delighted to be partnering with Vidhya and Ross in their mission to help governments and corporates counter online harms.”

Vidhya Ramalingam, Founder and CEO of Moonshot, commented: “What makes Moonshot unique is the boldness of our mission, combined with our unfailing commitment to civil liberties, and to the people who are most affected by online harms. There has never been a more important moment for us to scale our mission. We look forward to demonstrating the true value proposition of fighting online harms armed with evidence and ethics as the guiding principles.”

Ross Frenett, Founder and CEO of Moonshot, commented: “Moonshot is a new type of company. We don’t see social good as an added extra, something for the occasional away-day or well-meaning platitude. Solving the world's hardest and most complex problems sits at the core of our business model. In Mercia and Beringea we have found investors who share that vision for a better world. Our team are energised about using this investment to help millions of people avoid extremism, human trafficking and disinformation.”

Moonshot secures $7m to tackle online harms

Analytics first developed for detecting water on Mars can spot leaks up to 3m underground


, a pioneer of satellite-based infrastructure intelligence, has today announced that it has raised $6m from Beringea, the transatlantic venture capital firm. The funding will be used to accelerate the growth of its data-driven analytics which enables detection of water leaks and infrastructure asset management, reflecting the rising focus on resource preservation around the world during the climate crisis.

Utilis was founded in 2013 by Lauren Guy, a scientist focused on atmospheric physics and dynamics studying the ability of space-based synthetic aperture radar (SAR) data to detect underground water on Mars. The patented algorithm developed through this research has underpinned the development of the Utilis solution, harnessing satellites to spot underground leaks in water supplies around the world. Utilis today has 40 employees across its offices in the USA, Israel, and the UK, led by Elly Perets, an experienced software entrepreneur, as CEO.

Utilis has scaled to apply its pioneering leak detection product to more than 400 projects worldwide, spanning more than 55 countries including the USA, Italy, UK, Chile, China and South Africa. In total, its analytics have verified 30,000 leaks enabling infrastructure and utilities firms to save more than 7,000 million gallons of water, 17,000 MWh of energy, and 11,000 metric tons of carbon dioxide emissions per year.

Over 20 per cent of treated water in Europe is lost in distribution systems – 75 per cent of this water could be recovered, presenting a significant opportunity to safeguard supplies threatened by climate change. Utilis, which harnesses a global network of satellites, provides a far more productive system for detecting leaks than traditional methods, which rely heavily upon costly physical sensors or manual checks by engineers.

Utilis’ patented algorithm uses SAR sensors on board contracted satellites to filter out the signature of drinking water and locate likely leaks. This round of investment will enable Utilis to continue investing in its innovative products to expand into the ground engineering market, while adding to its team across its offices in the USA, Israel, and the UK, and expanding its sales and marketing to accelerate growth in its core markets of the UK, Europe and North America.

Utilis now holds five patents and has multiple patents pending for its SAR analytics to be used across a range of sectors. From its original focus on leaks for water utilities, Utilis is now a fully-fledged provider of earth observation data to engineering firms, property managers, and transportation planners alike. Its easy-to-use GIS format data can be imported in any standard analysis or modelling software, fulfilling Utilis’ mission to advance planet Earth’s resource resilience through SAR analytics.

Elly Perets, CEO of Utilis, commented: “We have been looking for a partner that was the right fit for Utilis, and we are pleased that we finally found that in Beringea. We look forward to growing our product line into new verticals in industries such as transportation and mining to help them solve problems caused by underground water.” 

Eyal Malinger, Investment Director at Beringea, commented: “With worsening climate change, water scarcity is, and will increasingly become, a top national priority for many countries. There is a clear environmental, social and financial imperative to better protect water resources around the world. The Utilis team has developed a remarkably accurate and effective solution to this problem, removing the need for costly and inefficient physical sensors through a pioneering use of satellite data. Utilis’ data solution is truly scalable and there is now a clear opportunity for Utilis to scale up its commercial and environmental impact worldwide.”

Utilis secures $6m from Beringea U.K. to harness satellites to protect infrastructure and water supplies

Flywheel is the leading data management platform for medical research and collaboration


Beringea, a global private equity firm providing growth capital to high-potential businesses, co-led a $15 million Series B investment round in Minnesota-based 

, the leading data management platform for medical research and collaboration. Additional participation in the round came from 8VC, Novartis dRx Capital, Great North Labs, iSelect and Argonautic Ventures.

With Flywheel’s cloud-based data management solution, organizations can streamline and scale their research and machine learning workflows. This funding will allow Flywheel to deepen its presence in the life sciences and AI markets and accelerate product development to power the digital transformation strategies of life sciences, clinical, and academic institutions globally.

"Flywheel's impressive list of client institutions and enthusiastic adoption by world leaders in clinical and academic research prove the platform's transformative potential. Its value proposition is not only as a market disruptor but as a tool to change the way life science research is conducted and help make life-changing discoveries faster. We're excited to be part of this fast-growing Midwest company and support the work of its passionately committed team," says William Blake III, Vice President at Beringea.

“We are incredibly excited by the opportunities ahead for Flywheel as we enable healthcare and research organizations to accelerate innovation in imaging research, machine learning and clinical trials. This new round of funding will allow us to more quickly scale and grow our business to help more organizations improve scientific collaboration and accelerate discoveries that will change the way healthcare is delivered,” said Jim Olson, CEO, Flywheel.


Flywheel is the leading research data platform that provides the tools needed for data import, automated curation, image processing, machine learning workflows, and secure collaboration. By leveraging cloud scalability and automating research workflows, Flywheel helps organizations scale research data and analysis, improve scientific collaboration and accelerate discoveries. Flywheel offers a comprehensive solution for life sciences, pharmaceutical, biotech, academic, and clinical research. Flywheel is headquartered in Minneapolis and has offices in the Bay Area, Washington DC, and Budapest. For more information on our mission and products, visit 

Beringea Co-Leads $15 Million Series B Investment Round in Flywheel, Inc.

AI analytics platform used by global brands including Google, Unilever, L’Oréal and Pepsi

Beringea, the transatlantic venture capital firm, today announces that it has led a £2.5m investment into 

, the AI-powered creative analytics platform used by global brands to measure the efficiency, consistency and impact of marketing and advertising content.

CreativeX, which has recently announced that it has rebranded from Picasso Labs, was founded in 2015 by Anastasia Leng, a serial entrepreneur and former Google executive. CreativeX sought to harness data to understand the performance of image and video content and it has since grown to become a cornerstone of the creative process for leading global brands including Google, Unilever, L’Oréal and Pepsi.

Digital advertising, particularly visual content, has become the dominant marketing format in recent years. While the pandemic has hit advertising spend worldwide, it has also accelerated the shift towards digital marketing, which is projected to account for more than half the $530bn global advertising industry in 2020, according to Group M.

Digital media’s ability to target multiple demographics across multiple platforms has created an exponential growth in the number of creative assets produced. But this has created significant challenges for brands seeking to ensure all creative output, anywhere in the world, is compliant with brand guidelines, local regulations and platform-specific best practices.

Not only do brands have to grapple with a complex landscape of international agencies, regulatory frameworks, and cultural considerations, they are seeking to deliver visual, engaging content that can cut through with their consumers while remaining on-brand and delivering ROI.

CreativeX enables marketing leaders of global brands to monitor and control the creative output of their entire international organisation in one-place and in real-time. In practice, the CreativeX platform uses computer vision to analyse image and video content, ensure that it complies with brand guidelines, media best practices, and regulatory requirements, while tracking the performance of creative assets in real-time and validating the impact of every creative decision on marketing performance.

Through its in-flight and pre-flight tracking of creative content, CreativeX improves the efficiency of the creative process, removing the need for manual reviews while safeguarding the brand and providing a data-driven perspective on the impact of each creative attribute. The investment round will enable CreativeX to accelerate its product development as well as expand its sales and marketing teams globally.

Anastasia Leng, founder and CEO of CreativeX, commented: “Since day one, our mission has been to provide the world’s best brands with technology that helps elevate and enhance their creative expression through the clarity of data. In Beringea, we found a true partner who shares our love of data and profound respect for the creative process, and we’re excited to continue building technology that more firmly embeds data in creative decisions.”

Eyal Malinger, Investment Director at Beringea, commented: “Anastasia and her team have shown an exceptional ability to relentlessly refine a platform that now represents a vital part of the workflow of marketing teams at some of the world’s most loved brands. CreativeX now has the potential to harness the explosion in creative output and play a pivotal role in the future of advertising.”

CreativeX secures £2.5m Series A from Beringea to drive data-led creativity

Platform provides solutions for public and private sector organisations to measure, monitor and maximise social impact

Social Value Portal, the UK’s leading platform for capturing and analysing social impact, has announced that it has raised £3m from Beringea, the transatlantic venture capital firm.

Social Value Portal provides a solution for public and private sector organisations to measure, monitor and benchmark the social value they generate. Its platform captures both financial and non-financial data to measure the ‘social value’ generated by an organisation and its supply chain and monitor and analyse the results.

The need for accurate reporting of social impact is at the forefront of government and boardroom agendas. In the UK, the Social Value Act of 2012 required the public sector to consider social value in procurement processes. In the private sector, shareholders are increasingly demanding that ESG reporting becomes the norm for large corporations. In 2018, Larry Fink, CEO of Blackrock, the $7tn fund manager and one of the most influential shareholders globally, informed chief executives of the world’s largest public companies that “to prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”

With public and private organisations stating the need for an urgent focus on measuring and maximising impact, Social Value Portal was founded in 2014 to provide a tool that could precisely and consistently report social value throughout the economy. The platform is today used by more than 100 organisations spanning the public, private, and third sectors, including Legal & General, UBS, Barclays, Balfour Beatty, Sheffield City Council, Manchester City Council, and Bristol City Council.

Guy Battle, founder and CEO of Social Value Portal, is a sustainability expert with more than 25 years of experience in unlocking social value. He has played a pivotal role in the adoption and expansion of the Social Value Act, including advising Hazel Blears MP on a comprehensive review of the legislation in 2014 that delivered a series of cross-party recommendations to the Cabinet Office.

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Insights and updates.